To become Vietnam’s most favorite cafe, coffee & tea and proudly share this with the world.
Mission
Highlands Coffee’s mission is to champion deliciously affordable modern Vietnamese coffee and cafe lifestyle experience… Everywhere, everyday, every customer.
Core Values
Customer Focus
Teamwork and collaboration
Respect and Integrity
Proudly Vietnamese and Community
Passion
Job search
About us
Our happy journey so far
9000+
Happy
colleagues
7 years
Average length
of employment
200000+
Number of cups
served daily
900+
Number of stores
over 63 provinces
Work for a company that carees
GREAT IS POSSIBLE
HIGHLANDS COFFEE has been recognized as one of the Best Places to Work in Vietnam 2025 for Large Enterprises and Great Place to Work, honored by Great Place to Work®
With a strong focus on building a positive culture, 93% of our members at Highlands have affirmed the value we place on “Chung đam mê, Niềm quý trọng, Tình thân, Tương trợ nhau”. We believe that when employees feel valued and supported, they are motivated to excel and contribute to our organization’s success. That’s where you come in.
Work for a company that inspires trust
Aces Awards – Asia’s Most Influential Company demonstrates commitment to quality coffee products and service, an authentic
Vietnamese cafe experience, sustainability and transformative impact makes it an influential company in Asia.
That’s how we lead.
Work for a company that thrives
Highlands Coffee was honored in 2025:
– Top 3 in the Tourism/Hospitality/Resort industry among Large Enterprises.
– Top 100 Best Places to Work in Vietnam for Large Enterprises.
– Top 50 most attractive employer brand for Vietnamese students
These achievements are a testament to the unwavering dedication and exceptional talent of our amazing team. It showcases our commitment to excellence, fostering a positive work environment, and nurturing the growth and well-being of our employees.
This recognition also demonstrates Highlands Coffee’s position in the hearts of more than 25,000 students from 70 universities nationwide.
Work for a company that delivers excellence
Highlands Coffee is recognized for Visionary Leadership driven by bold ambition, decisive execution, and an unwavering commitment to excellence. Every milestone reflects our determination to turn big dreams into consistent results, guided by a clear vision of bringing Vietnamese identity to the world.
That’s how we grow together and deliver excellence.
Work for a company that makes an impact
Highlands Coffee is proud to be recognized by Fortune as one of the Best Companies to Work For in Southeast Asia 2025, ranking Top 9 on the “Fortune 100 Best Companies to Work For™ Southeast Asia 2025” list.
This recognition affirms our continued efforts to build a positive workplace that values community, invests in people development, and is committed to long term sustainability.
That’s how we thrive together, sustainably.
