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To become Vietnam’s most favorite cafe, coffee & tea and proudly share this with the world.

Mission
Highlands Coffee’s mission is to champion deliciously affordable modern Vietnamese coffee and cafe lifestyle experience… Everywhere, everyday, every customer.

Core Values
Customer Focus
Teamwork and collaboration
Respect and Integrity
Proudly Vietnamese and Community
Passion
About us
Our happy journey so far
10.000+
Happy
colleagues
7 years
Average length
of employment
200.000+
Number of cups
served daily
650+
Number of stores
over 64 provinces