Online Campaign Planner

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The day-to-day activities

Brief summary of job profile: This position leads the digital marketing efforts & deals with 3rd parties to drive awareness and sales for Highlands Coffee campaigns running across third party (3P) digital channels, including but not limited to, others delivery platforms, e-commerce marketplaces, payment platforms... Key Accountabilities:
  • Aggregators – drive awareness and sales around promotional campaigns on third party aggregator platforms (eg: Now, Grab, Baemin, GoJek,..)
  • Marketplaces – drive awareness and sales around promotional campaigns on third-party e-commerce platforms
  • Other Channels – drive awareness and sales around promotional campaigns on third-party payment, social and affiliate platforms
  • Insights – provide timely, high-quality insights, reports, analysis and recommendations to optimize digital marketing effectiveness
  • Processes & Practices – document and implement effective digital performance marketing and media best practices

Job requirements

  • Minimum 3 years of experience working with food service aggregator platforms (ShopeeFood, Grab, Gojek, Baemin, etc)
  • Prefer to have experience in expanding online sales channels with other third parties: Fintech, Delivery, E-retailers…
  • Strong in Campaign Planning and have experience in leading deals with outside partners and execute campaigns to drive online sales.
  • Knowledge of Aggregator sales and advertising platforms
  • Google Marketing Platform (including Analytics, Search Ads, GTM, GMB), Facebook, Instagram, SMS and Email Service Platforms & Data Analytics
  • Ability to deal with 3rd parties to maximize sales and profits for online sales channels
  • Digital media analytics, reporting, dashboards and software. Ability to direct internal data analyst resources
  • Strong critical thinking, presentation and decision-making skills